M\u016bsdienu straujie att\u012bst\u012bbas tempi prasa att\u012bst\u012bbu ar\u012b da\u017e\u0101dos citos novirzienos marketing\u0101, kas ir iesp\u0113jami netie\u0161\u0101 kontakt\u0101. Interneta marketings pats par sevi k\u013c\u016bst arvien piepras\u012bt\u0101ks da\u017e\u0101du uz\u0146\u0113mumu vid\u016b, jo sp\u0113j \u0101tri un dro\u0161i sniegt rezult\u0101tus. Speci\u0101listi ar pieredzi m\u0101rketing\u0101 un cit\u0101s jom\u0101s pal\u012bdz\u0113s izstr\u0101d\u0101t strat\u0113\u0123iski lieliskas rekl\u0101mas kampa\u0146as, kas darbosies gan mazu, gan lielu uz\u0146\u0113mumu lok\u0101. Lai to paveiktu, ir nepiecie\u0161ama s\u012bka izp\u0113te un r\u016bp\u012bga da\u017e\u0101du pal\u012bgprogrammu atlase, kas pal\u012bdz\u0113s t\u0101l\u0101k\u0101 izp\u0113t\u0113 un att\u012bst\u012bb\u0101. Veiksm\u012bgi to var paveikt cilv\u0113ki, kuri ir lietprat\u0113ji ne tikai m\u0101rketinga, bet ar\u012b datortehnolo\u0123iju jom\u0101, lai rad\u012btu p\u0113c iesp\u0113jas lab\u0101kas un katram uz\u0146\u0113mumam individu\u0101li piem\u0113rotas sist\u0113mas un rekl\u0101mas.<\/p>\n
Viena no veiksm\u012bg\u0101kaj\u0101m m\u0101rketinga viet\u0101m internet\u0101 ir Google mekl\u0113t\u0101j\u0101. Ar to ir iesp\u0113jams sasniegt iev\u0113rojami liel\u0101ku m\u0113r\u0137auditorijas iedz\u012bvot\u0101ju skaitu, jo t\u0101 ir visizmantot\u0101k\u0101 mekl\u0113t\u0101j sist\u0113ma ne tikai Latvijas, bet ar\u012b pasaules tirg\u016b. Tai var piesaist\u012bt v\u0113lam\u0101 uz\u0146\u0113muma vai produktu AdWords, kas \u013caus ieg\u016bt kvalitat\u012bvu cilv\u0113ku pl\u016bsmu uz konkr\u0113to vietu. Pielietojot atsl\u0113gv\u0101rdu izp\u0113ti, k\u0101 ar\u012b izskaidrojot kan\u0101la iesp\u0113jas ir iesp\u0113jams izprast AdWords noz\u012bm\u012bgumu. Izveidotais konts atrad\u012bsies profesion\u0101\u013cu rok\u0101s, t\u0101p\u0113c nav j\u0101uztraucas par kampa\u0146a devumu un izdev\u012bgumu. Valoda un \u0123eogr\u0101fija nav \u0161\u0137\u0113rslis m\u0113r\u0137u sasnieg\u0161anai. Google Analytics k\u0101 viens no noz\u012bm\u012bg\u0101kajiem pal\u012bgr\u012bkiem rekl\u0101mas realiz\u0101cij\u0101 pal\u012bdz\u0113s kampa\u0146u optimiz\u0113\u0161an\u0101s, uzlabo\u0161an\u0101, k\u0101 ar\u012b saprast k\u0101 tie\u0161i darbojas ar\u012b citi rekl\u0101mas kan\u0101li, kuros izvietotas rekl\u0101mas, k\u0101 piem\u0113ram, Facebook u.c. vietnes. Lai kampa\u0146a b\u016btu veiksm\u012bga un v\u0113rt\u012bga, ir nepiecie\u0161ams skaidri defin\u0113t v\u0113lamos m\u0113r\u0137us un nepiecie\u0161amos parametrus, lai uzst\u0101d\u012btu speci\u0101li internetam piem\u0113rotas lietas, kas tend\u0113tas uz klientu skaita palielin\u0101\u0161anu un autom\u0101tiski ar\u012b atpaz\u012bstam\u012bbas.<\/p>\n
Mekl\u0113t\u0101ju optimiz\u0101cija jeb sa\u012bsin\u0101jum\u0101 SEO sniedz iesp\u0113ju atrasties mekl\u0113t\u0101j sist\u0113mas poz\u012bciju aug\u0161gal\u0101. T\u0101 sev\u012b ietver da\u017e\u0101du darb\u012bbu kopumu, kas padara redzam\u0101ku tie\u0161i m\u0101jaslapu, kas padara to redzam\u0101ku un pievilc\u012bg\u0101ku eso\u0161ajiem un topo\u0161ajiem klientiem. T\u0101 nav tik \u0101tra rezult\u0101ta sasnieg\u0161ana, jo ir nepiecie\u0161ams ilg\u0101ks laiks, ta\u010du rezult\u0101ts ir pietieko\u0161i efekt\u012bvs. Ir j\u0101izpilda da\u017e\u0101das saist\u012bbas, lai nodro\u0161in\u0101tu v\u0113lam\u0101 atra\u0161anos Google poz\u012bcij\u0101s un to var izdar\u012bt tikai speci\u0101listi. Nov\u0113rt\u0113jot m\u0101jas lapas uzb\u016bvi ir veikli ar\u012b noteikt probl\u0113mas, aprakst\u012bt k\u0101 t\u0101s nov\u0113rst un aprakst\u012bt ieguvumus. Run\u0101jot par \u0101r\u0113j\u0101m sait\u0113m, ir svar\u012bgi lai b\u016btu ne tikai kvalitat\u012bvs saturs, bet ar\u012b ien\u0101ko\u0161ie linki, kas autom\u0101tiski nodro\u0161in\u0101s ar\u012b augst\u0101kas poz\u012bcijas Google mekl\u0113t\u0101j\u0101. Tas tiks balst\u012bts uz svar\u012bgajiem atsl\u0113gas v\u0101rdiem, kurus ar\u012b var izveidot speci\u0101listi. Uz tiem balst\u012bsies p\u0101r\u0113j\u0101 rekl\u0101ma. Neskatoties uz da\u017e\u0101diem tehniskajiem noteikumiem, ir ar\u012b svar\u012bgi, lai pats pirk\u0161anas process u.c. lietas b\u016btu viegli saprotams. T\u0101 ir tikai viena no liet\u0101m, kas sare\u017e\u0123\u012b kampa\u0146as veido\u0161anu un att\u012bst\u012bbu. Lai izveidotu labu un Google mekl\u0113t\u0101j sist\u0113mai atbilsto\u0161u m\u0101jas lapu, var piev\u0113rsties pal\u012bdz\u012bbai no pieredz\u0113ju\u0161iem speci\u0101listiem, kas pal\u012bdz\u0113s ietaup\u012bt laiku, t\u0101d\u0113j\u0101di sniedzot iesp\u0113ju piev\u0113rsties citiem projektiem, kas ar\u012b pal\u012bdz\u0113s uz\u0146\u0113muma att\u012bst\u012bb\u0101.<\/p>\n
Interneta m\u0101rketings sev\u012b ietver visda\u017e\u0101d\u0101k\u0101s metodes, kas pal\u012bdz\u0113s att\u012bst\u012bt uz\u0146\u0113muma darb\u012bbu, k\u0101 ar\u012b valsts tirgus st\u0101vokli, ar liel\u0101ku p\u0101rdo\u0161anas efektivit\u0101ti, k\u0101 ar\u012b atpaz\u012bstam\u012bbu. Profesion\u0101la tend\u0113\u0161ana uz speci\u0101lajiem t\u012bkliem k\u0101 Facebook var iev\u0113rojami palielin\u0101t klientu skaitu un izvelties uz p\u0101r\u0113jo klientu fona. Tas k\u013c\u016bst par sp\u0113c\u012bgu un jaunu komunik\u0101cijas instrumentu. Tas ir dro\u0161s un stabils veids k\u0101 izplat\u012bt savu produkciju t\u0101l\u0101k\u0101 marketinga tirg\u016b. Veiksm\u012bga m\u0101rketinga strat\u0113\u0123ija var veikt daudz uzlabojumus ne tikai uz\u0146\u0113mumam, bet ar\u012b vis\u0101 marketinga tirg\u016b.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u016bsdienu straujie att\u012bst\u012bbas tempi prasa att\u012bst\u012bbu ar\u012b da\u017e\u0101dos citos novirzienos marketing\u0101, kas ir iesp\u0113jami netie\u0161\u0101 kontakt\u0101. Interneta marketings pats par sevi k\u013c\u016bst arvien piepras\u012bt\u0101ks da\u017e\u0101du uz\u0146\u0113mumu vid\u016b, jo sp\u0113j \u0101tri un dro\u0161i sniegt rezult\u0101tus. Speci\u0101listi ar pieredzi m\u0101rketing\u0101 un cit\u0101s jom\u0101s pal\u012bdz\u0113s izstr\u0101d\u0101t strat\u0113\u0123iski lieliskas rekl\u0101mas kampa\u0146as, kas darbosies gan mazu, gan lielu uz\u0146\u0113mumu lok\u0101. […]<\/p>\n","protected":false},"author":1,"featured_media":3375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/posts\/3374"}],"collection":[{"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/comments?post=3374"}],"version-history":[{"count":1,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/posts\/3374\/revisions"}],"predecessor-version":[{"id":3376,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/posts\/3374\/revisions\/3376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/media\/3375"}],"wp:attachment":[{"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/media?parent=3374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/categories?post=3374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backlinks.lv\/wp-json\/wp\/v2\/tags?post=3374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}